Anderson, Bruno Jullien Chapter 3 - Empirical Modeling for Economics of the Media: Consumer and Advertiser Demand, Firm Supply and Firm Entry Models for Media MarketsPages 91-120Steven T. Anderson, Joel Waldfogel Chapter 2 - The Advertising-Financed Business Model in Two-Sided Media MarketsPages 41-90Simon P.
Anderson, Joel Waldfogel, David Strömberg ContributorsPages xvii-xviii AcknowledgmentPage xix DedicationPage xxi Chapter 1 - Preference Externalities in Media MarketsPages 3-40Simon P. Intriligator IntroductionPages xiii-xviSimon P. Table of contents : Content: CopyrightPage iv Introduction to the SeriesPage vKenneth J.
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